Ok so I really like this seasons clothing and I think that the average dudes that just wears streetwear and likes bbc ice cream just because of their brand name will not like this. This seasons clothing is a fashionable, high fashion type clothing. BBC Ice cream also included the trend thats coming up again, all over print. I personally wont just wear the all over print t-shirt just by itself but will layer it with a cardigan or jacket or somethin. So what I think is, only the real fashionistas will like this season. period